About us

Move More is a non-profit charity. It’s our charities vision for every child to be active in order to lead happy, healthy lives both physically and mentally.

OUR charity

Move More became a Charitable Incorporated Organisation (CIO) in November 2017 and now delivers PE and School Sport provision in every primary school across Cheltenham and Tewkesbury. It’s our mission to instil a love of physical activity within all children so they develop a positive, lifelong attitude to moving more.

Through our membership packages, we offer primary schools a variety of services to complement their existing delivery of PE and School Sport, family engagement and teacher CPD. In addition to this, each academic year we organise and deliver over 100 events and competitions for Cheltenham and Tewkesbury primary, secondary and special schools.

Throughout the school holidays, we deliver parent paid holiday camps for 3 – 11 year olds. The income generated from these camps is reinvested into our charity to subsidise school-based delivery and ensure we have enough staff to meet the needs of our schools across the two districts.

Recently we have also secured funding from various sources, including Gloucestershire County Council, to deliver free holiday camps for vulnerable children and families. This type of work is extremely important to us as it supports our vision of EVERY CHILD ACTIVE.

During the 2020/21 academic year we worked with over 20,000 children and young people across Cheltenham and Tewkesbury and through expanding our work into community settings we hope this number will continue to rise. We have also recently started to offer children’s birthday parties and Balanceability classes for children aged 3 and upwards to learn to cycle. If you’d like to find out more please visit www.move-more.org or email info@move-more.org.


Education & Support – Our qualified teachers and coaches provide professional development opportunities through conferences, teacher training, school inset days, team teaching and showcasing best practice. This enables professionals to feel confident delivering high quality physical activity, PE and school sport.

Health & Families – We use physical activity to achieve wider health outcomes for children and their families. Our work with families supports parents and carers, giving advice, skills and opportunities to enhance physical activity, diet and wider areas such as sleep, screen time and mental wellbeing.

Participation – We pride ourselves on offering a breadth of opportunities for every child. We engage children with different abilities, motivations and backgrounds, inclusive of those with specific needs, disabilities or sedentary behaviours.


1 in 4 children and young people across Cheltenham and Tewkesbury still do less than 30 minutes of physical activity everyday.

Children and young people from the most deprived areas in Cheltenham and Tewkesbury are twice as likely to be classified as overweight or obese when compared to those from the least deprived areas.

Participation levels in children with vulnerable characteristics (reporting a disability; known to social care; identifying as LGBTQ+; experiencing serious bullying; Young carers; SEN/EHCP) are lower than overall participation levels.

The prevalence of overweight (including obesity) children across Cheltenham and Tewkesbury increases from reception (23.3%) to Year 6 (31.2%)³.

The prevalence of overweight (including obesity) children across Cheltenham and Tewkesbury increases from reception (23.3%) to Year 6 (31.2%).

Strategy Sept 2019 – 2022

We’re really pleased to launch our first charity strategy. We’ve taken some time to consolidate our thoughts as a team, scoping the national and local pictures to produce a strategy that will meet the needs of our local community. Scroll through the pages below to find out more about the challenges we face, the current outlook and the objectives we have set out to achieve. If you would like to discuss any aspect of our strategy, please get in touch with us.